More time.
On your craft.
Every Tuesday at 8am Central. Free. 60 minutes on Google Meet.
A live teaching practice for independent wedding vendors. Photographers, planners, florists, DJs, hair and makeup artists, videographers, day-of coordinators. Learning to use Claude on the work that eats their week: the inquiry replies, the vendor coordination, the follow-ups after every Saturday event.
Always one hour. Always live. Always your real work.
Different shapes for different shops. Free Tuesday Coffee for the curious. Custom 1:1 when you need it. Cohort for the disciplined. Setup + Retainer for done-with-you. In-person when we share a town.
Six to twelve operators on Google Meet. Someone in the room brings one real problem. We solve it in Claude together. You follow along on your own data. You leave with the move on your laptop, not a screenshot of a demo.
Want to be the one bringing this week's problem? Email me and I'll save you the volunteer slot.
Recording goes out within 48 hours if you can't make it live.
Just you and me, on a custom real problem. Best after you've come to a few Tuesday Coffees and know what you want to dig into next.
A small group of six to twelve wedding vendors, four 90-min sessions, one a week. We build a kit of Claude moves on your real business. You leave with the kit.
Done with you, not for you. I set up the Claude moves on your account, teach you to drive them, and stay on a small monthly retainer for the weeks your business shifts.
Same Scrappy Hour, in person. Libraries, community rooms, wherever a table will have us.
Watch a past Scrappy Hour.
Every session gets recorded. Clips and full recordings post here within 48 hours. Skim by topic. Watch the move that fits the week you're having.
The first Scrappy Hour kicks off this month. The library starts the same week. Subscribe and we'll send each clip the day it drops, with the prompts used and the move you can try on your own data.
Who this is built for.
The wedding photographer. The wedding planner. The DJ. The videographer. The florist. The day-of coordinator. The hair and makeup artist. Each booking is multi-vendor, multi-week, and one missed detail can cost someone their day. The inquiry volume is high. The vendor coordination is constant. The Saturday deadline is real.
Why Claude specifically. Not ChatGPT. Not all of them.
The most common question I get is “why Claude. why not the other one. aren't they all the same.” They're not. The honest reasons are partly about Claude and partly about me.
I've used Claude for years on real work for independent wedding vendors. I know its rough edges. I know which prompts get usable output the first try and what moves you make when one wobbles. Every model can hallucinate, Claude included. I'm not promising it won't. I'm telling you I've spent enough time with this one, on problems like yours, to teach around the parts that do. The privacy story is the cleaner argument: Claude runs on your account, on your data, in your name, and there's a single switch in Settings → Privacy that controls whether Anthropic can use your conversations to train future models. On new accounts it may default to on. We flip it off in the first Scrappy Hour and you can forget about it.
It's also the one with the deepest set of operator-friendly tools right now: Skills (small Claude workflows you save once and reuse), Cowork (Claude doing real work in the background), Scheduled Tasks (Claude running on a clock), Routines and Loops (the things that should happen the same way every Monday). The further you push past the basics, especially into the work that runs on a clock, the more that stack matters. That's the part most owners haven't even seen yet.
The curriculum below is the order most owners walk it. You don't need all of it. Most people don't.
I've already published 11 of my Claude Skills as CC0 markdown. Take one, install it on your own Claude account, use it without ever talking to me. Browse the 11 free Skills →
What an hour looks like: I do, we do, you do.
It's the same way good teachers have always taught a craft. Each hour stands alone. Most regulars come most weeks. Some pop in once a month. Some skim the clips and only show up live for the topics that fit their week.
Someone brings one real thing.
Each week, one person in the room volunteers the problem we're working on. The inquiry email you want to answer warmly but don't have 20 minutes for. The vendor pile-up the week before an event. The couple's timeline that's been sitting in your drafts since Monday.
I do.
I share my screen and solve it in Claude in front of you. You watch me think out loud. You see the prompts. You see when I'm wrong and how I fix it.
We do.
Everybody in the room follows along on their own data, in their own Claude. You're applying the same move to your shop while I'm still solving it on the volunteered example. Questions land in the chat.
You do.
After the hour, you keep at it. Try the same move on the next problem that lands in your week. Reps on your own real work, on your own time. That's where the muscle gets built.
Next Tuesday, we look.
First few minutes next week: who tried what, what worked, what got weird. Then we go to the next thing.
The Anthropic ecosystem, in the order you'll learn it.
Most operators walk this path in roughly this order. The Scrappy Hour cycles through these tools over the month. We stop where it stops paying. You don't need everything.
Claude.ai (browser)
The first month, while you build the habit.
Mornings: paste the new inquiry, get the draft reply. Evenings: paste the vendor thread, get the follow-up drafted.
The Claude desktop app
Once you're using it most days.
Drag in the venue's contract PDF. Drop in a screenshot of the inquiry from the IG DM. It reads your real stuff faster than the browser does.
Skills
When a move is one you'll do every event.
The morning inquiry batch. The post-event thank-you. The vendor confirmation email. Write each once. Claude handles it the same way for every booking after that.
Cowork
When you want Claude doing real work in the background while you shoot.
Hand it the week's vendor emails and timeline requests. Walk away. Come back when the drafts are ready.
Scheduled Tasks · Routines · Loops
For the things that should run themselves on a clock.
Sunday 6pm: the week-ahead brief on booked events and open inquiries. Six months after delivery: the album follow-up email waiting in your Outbox.
Claude Code is the developer tool. You're not a developer. You don't need it. If somebody pitches you Claude Code for your shop, they're selling you the wrong thing.
Small problems, one a week.
Here's the kind of problem that comes up in the first month of Scrappy Hours. Yours will be different in the specifics and similar in the shape.
The inquiry at 9pm
New inquiry emails get parsed, drafted, and waiting for your one-line approval before you open your laptop the next morning. The price-shoppers and wrong-fit leads still come to you first. By design.
The same three questions every couple asks
Do you travel outside your area. What's your gallery turnaround. Do you book more than one wedding the same weekend. What's your cancellation policy. Claude answers each in your voice, before you see the message.
The vendor pile-up and the timeline
Florist delivery windows, caterer headcount confirmations, the day-of timeline the venue coordinator keeps asking about. Drafted, organized, kept in one place. No more digging through three threads the week before the event.
The follow-ups that fall through the cracks
The lead you quoted in February. The couple who went quiet after you sent the contract. The album follow-up six months after delivery. Claude on a clock, working the jobs that slip when you’re slammed in peak season.
The posts, announcements, and thank-yous
The Instagram caption from Saturday’s gallery. The sneak-peek post. The thank-you a week after the wedding, written for this couple, not from a template. In your voice, not in marketer voice.
The process only your business has
Every photographer has a questionnaire. Every planner has a timeline template. Every florist has a color palette form. We build the Claude move that fits the specific workflow you already have, not a generic one.
The questions you're probably already asking.
When's the next Scrappy Hour. What if I can't make Tuesday morning.
Every Tuesday at 8am Central. Subscribe and you'll get the Google Meet link the day before. If you can't make it live, the recording goes out within 48 hours, with the clip + the prompts we used. You can show up to one a week, three a year, or none. They're free.
Is it really free. What's the catch.
Really free. No catch. I'm doing it because teaching IS the way this practice grows. The people who come back for a few months, find it useful, and want more. Those are the ones who eventually join the cohort or ask for a setup. Most won't, and that's fine. The free hour stays free either way.
I'm not a tech person. Is that going to be a problem.
No. That's the entire reason this exists. You don't read a manual, you don't take a course. You show up, you watch how I do it on someone else's real problem, then you try it on yours. If something breaks, you ask me in the chat.
I'm a wedding photographer / planner / florist / DJ / hair and makeup artist. Is this actually built for me?
Yes. Shape B is the lane this was built specifically for. The inquiry volume during engagement season, the vendor coordination in the weeks before an event, the client communication that needs to sound warm and personal even at 10pm. That's exactly where Claude does its best work for an independent vendor. The recipe library at /recipes was built with wedding vendors in mind. The Tuesday Coffee is where photographers, planners, DJs, and hair and makeup artists show up with real problems.
Why Claude. Why not ChatGPT. Aren't they all the same.
They're not, and the honest answer has two parts. One is me. I've used Claude for years on real work for wedding photographers, planners, florists, and DJs, so I know its rough edges and what to do when one shows up. Every model can hallucinate. I'm not promising Claude won't. I'm saying I've taught enough event-side vendors with this one to drive around the parts that wobble. Two is the product. Anthropic gives you a single clear switch in Settings → Privacy to opt your conversations out of being used to train future models. The catch: on new Claude accounts that setting may default to on, so you have to flip it off yourself. I'll show you exactly where it is in our first Scrappy Hour. And the suite around Claude is the deepest one for an independent vendor right now: Skills, Cowork, Scheduled Tasks, Routines, Loops. The further you push past the basics, especially into the work that runs on a clock, the more that stack matters.
Is my data safe. Are you training some AI on my customer info.
Two layers, both honest. Your customer info: Claude runs on your account, with your data staying where it already is. I never see it unless you screenshare during a Scrappy Hour, and even then I'm not copying it anywhere. The training-data switch: Claude has a setting in Settings → Privacy that controls whether your conversations can be used to train future models. On new accounts the default may be on, and you have to flip it off yourself. In your first session I'll show you where it lives and we'll flip it together. Once it's off, your conversations stay yours.
Do I need a Claude subscription to come?
Pro ($20/mo, paid to Anthropic, not me) is the prereq if you want to follow along on your own data during the hour. If you want to just watch this week and decide later, no subscription needed. Within a couple months most regulars climb to Max ($100/mo). I never make money on what tier you're on, so I'll tell you to stay on the cheap one as long as it's working.
I work in a wedding shop but I'm not the owner. Is this for me?
Yes. Some of the most useful regulars aren't the owner. They're the studio manager, the second photographer who handles the inquiries, the planner's right hand, the assistant who ended up running half the place. If your work would change if you got better at this, you're who this is for.
Pour a coffee.
Come to next Tuesday's Scrappy Hour.
Free. 60 minutes. One Claude move. One real problem from one of us. You leave with it on your laptop.