Who this is for.
Who it isn't.
The hardest part of being good at something is being honest about who you're good for. So before you book a session: read this. If the right column is you, we'll have a great hour together. If the wrong one is you, I'll point you somewhere better.
Wedding and event vendors. The event-book business.
This was built for the event book: many discrete events, each multi-vendor, multi-week, with one Saturday deadline that doesn't move. The wedding photographer. The wedding planner. The florist. The DJ. The videographer. The day-of coordinator. The hair and makeup artist. The inquiry volume is high. The vendor coordination is constant. A missed detail can cost someone their day.
If this is you,
let's go.
- 01
You run a calendar of high-stakes, multi-vendor events. Wedding photographer, planner, florist, DJ, videographer, day-of coordinator, hair and makeup artist. Each booking spans weeks, touches a dozen vendors, and one missed detail can cost someone their day.
- 02
You've been at it long enough to know what your week actually looks like.
- 03
You're not technical, and you're tired of being told you should be.
- 04
You opened your phone at 9pm to figure out why customer emails are eating your week.
- 05
You'd rather pay a flat fee and forget about it than count hours.
- 06
You want to keep the parts of your work that make you proud, and offload the parts that don't.
If this is you,
I'd say no, gently.
- 01
You run a SaaS, a fund, or a 50-person agency. You need a different shop.
- 02
You want a sprint, a deck, or a “transformation roadmap.” Not what I do.
- 03
You want to white-label this and resell it. Please don't.
- 04
You want me to build something and hand it over without you in the room. The whole point is you in the room.
- 05
You want hourly tracking, project plans, or weekly status reports. We just work on real stuff together for an hour at a time.
- 06
You want the cheapest option. There are cheaper options. They're cheaper for a reason.
I'd rather you read this and email me to say “this isn't me” than pay for a month and feel weird about it. Saying no is a kindness in both directions.